Streamlining Safety Communication Through Branded Video Enhancement for Flender Drives 

Published on 24 November, 2025

Streamlining Safety Communication Through Branded Video Enhancement for Flender Drives

1. The Premise

Flender Drives Pvt. Ltd., a global leader in drive technology solutions and a Siemens Group company, operates mission-critical engineering and manufacturing operations at its Thandalam, Tamil Nadu facility. As part of their internal branding refresh and global alignment initiative, the Flender team engaged CORE-EHS to undertake a full rebranding of their existing safety training animation videos.

The objective was to maintain visual consistency with the new Flender-Siemens brand identity while ensuring that critical safety messaging remained intact and accessible across all internal teams and onboarding sessions.

2. The Challenges

Although Flender had previously produced animated safety training content, it no longer aligned with its latest corporate identity:

• Legacy branding was outdated, undermining corporate consistency across internal communications.
• The animation format was not optimized for multi-device deployment, including DVD playback and digital kiosk screens.
• Flender’s internal audit noted that approximately 40% of employees viewed the visuals as obsolete, affecting training credibility.
• There was a strategic push to rebrand all external-facing and internal training media by mid-year—without reanimating the entire sequence.

CORE-EHS was tasked with rebranding the entire video suite within a compact scope and timeline.

3. The Solution

CORE-EHS delivered a rebranded, professionally restructured video package, custom-tailored to Flender’s operational environment and brand requirements.

Key Deliverables:

• Rebranding of safety animation assets including:
  • Integration of the new Flender and Siemens logos
  • Updated color themes and title sequences reflecting current branding
  • Overlay of standardized safety symbols and brand-compliant visual markers
• Re-editing of menu structure for DVD deployment, ensuring user-friendly navigation during safety inductions
• Delivered in universal video formats suitable for both legacy DVD-based systems and modern digital display tools
• Delivered ahead of the agreed date of June 7, 2021

The solution offered a cost-efficient alternative to reanimation, achieving visual modernization without the cost of full content development.

4. Resulting Benefits

Despite the project’s reformatting nature, it had significant impact on training consistency and brand presence:

• Employee engagement with training videos improved by 57%, based on post-session feedback surveys
• Training sessions across departments became 38% faster, due to clearer navigation and more recognizable visuals
• Achieved 100% alignment with Siemens global branding standards, supporting internal communication audit compliance
• Videos now in use across multiple sites.
• Reduced the need for retraining or re-briefing by 44%, as visuals now clearly reinforced safety protocols

The project proved that strategic visual rebranding of safety content can offer both compliance and cost benefits without the need for full reanimation.

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