Developing Multi-Module SOP Safety Animations for a Global Pharmaceutical Manufacturer
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The Premise
Cipla Ltd., a renowned global pharmaceutical manufacturer, operates cutting-edge API (Active Pharmaceutical Ingredient) and formulation plants across India, including its large-scale Kurkumbh facility in Maharashtra. To reinforce safe operational behaviors and build a consistent training framework for SOPs (Standard Operating Procedures), Cipla sought to digitize their internal training assets using professionally animated safety videos.
Recognizing CORE-EHS’s expertise in industrial animation and domain familiarity, Cipla entrusted us with the task of developing 6–7 custom 3D animated SOP videos, each ranging from 8 to 10 minutes, making up a comprehensive 60-minute learning suite.
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The Challenges
Despite having documented SOPs and trainer-led safety sessions, Cipla’s EHS leadership encountered several recurring issues:
- Variability in how SOPs were communicated during different shifts or by different trainers.
- Lack of engaging, visual training material led to retention rates below 60% among shop-floor workers.
- Onboarding new operators or contract workers consumed substantial trainer time and resources.
- The need to align safety communications across diverse roles (engineering, production, quality) required a uniform, repeatable, and high-clarity delivery method.
Additionally, all animations needed to follow strict pharma safety guidelines while staying relevant to Cipla’s internal compliance framework.
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The Solution
CORE-EHS proposed and executed the development of a multi-module 3D animated SOP training series, totaling 60 minutes of content. The project was delivered in phases based on Cipla’s milestone-linked model.
Key Features:
- Development of 6–7 distinct SOP training films, each 8–10 minutes long.
- High-quality 3D visuals and animated characters for realistic demonstration of tasks, such as equipment setup, safety precautions, PPE usage, and critical control steps.
- Professional English voiceover tailored to pharma shop-floor context.
- Custom sequencing, titling, and editing based on each SOP’s criticality and workflow.
- Final videos delivered in HD .mp4 format, ready for deployment via LMS, kiosks, or centralized display.
The project followed a structured milestone-based billing system: 30% advance, followed by 40% on first-draft delivery and 30% on final delivery for each SOP module.
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Resulting Benefits
The finished suite of safety animation modules has significantly strengthened Cipla’s training processes:
- Training time reduced by 45% for new joiners due to visual clarity and standardized delivery.
- Retention of critical procedural steps improved by over 52%, based on internal post-training quizzes.
- Trainers and EHS officers experienced a 58% reduction in repeat sessions, freeing up capacity for strategic safety planning.
- Visual SOPs enabled more effective communication with contractual and multilingual workforce segments.
- The animated content is now under consideration for pan-India rollout across other Cipla API and formulation sites.
This project highlights how well-structured, SOP-specific safety animation can convert traditional documentation into an engaging, scalable, and high-impact learning tool for pharma manufacturing environments.
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