Supporting Innovation Learning at Reliance Through Advanced 3D Animation Modules 

Reliance Industries Limited (RIL), India’s largest private sector enterprise, annually curates SPECTRUM—a forward-looking learning and development initiative spotlighting next-gen innovations in sustainability, manufacturing, and process design.

Case Details
Client Name : Reliance Industries Limited
Client Location : India
Client Industry : petrochemical
Service: 3D+vector animated videos
Project Duration: 60 Days

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Supporting Innovation Learning at Reliance Through Advanced 3D Animation Modules

  1. The Premise

Reliance Industries Limited (RIL), India’s largest private sector enterprise, annually curates SPECTRUM—a forward-looking learning and development initiative spotlighting next-gen innovations in sustainability, manufacturing, and process design. For the 2021 edition, RIL entrusted CORE-EHS to conceptualize and produce four technically rich 3D+Vector animation films, designed to enhance knowledge transfer and self-learning in scientific and industrial domains.

Reflected RIL’s intent to digitize complex subjects into bite-sized, high-fidelity explainer videos.

  1. The Challenges

The project came with high expectations and technical intricacy:

  • Subject matter revolved around emerging process technologies, including CO₂ capture and catalytic recycling, which required precise scientific visualization.
  • Target audience: a mix of R&D staff, L&D stakeholders, and innovation champions—not general workers—necessitating a higher cognitive depth and visual clarity.
  • Videos had to remain under 4 minutes each, with each minute packed with clarity, making content compression without knowledge loss a core challenge.
  • Each animation had to mirror actual Reliance infrastructure and process designs, requiring iterative validation.

The stakes were high: these videos would form part of a company-wide innovation knowledge archive.

  1. The Solution

CORE-EHS developed four bespoke 3D+vector animated videos, each lasting 3–4 minutes, supported by voiceover, scriptwriting, technical validation, and creative direction.

Topics Covered:

  1. MCC Technology – Modular, centralized chemical controls for energy efficiency.
  2. Circular Economy – Converting waste plastic into stable oil via sustainable catalytic technology.
  3. CO₂ Capture Process – Industrial gas recovery and carbon capture.
  4. Metal Extraction – Recovery of metals from gasification cinder and spent catalyst.

Execution Highlights:

  • Full storyboard development in alignment with RIL’s content inputs and engineering references.
  • Delivery of self-learning modules fully compatible with LMS systems, aiding in internal knowledge tracking.
  • Project completed within the stipulated 60-day window despite subject complexity and mid-project enhancements.
  1. Resulting Benefits

The learning impact and business value were clear from internal feedback and post-release metrics:

  • Average content comprehension improved by 68%, as indicated by RIL’s internal assessment forms.
  • 90% of viewers rated the animations as ‘highly effective’, citing clarity, pace, and visual appeal.
  • Training module completion rates increased by 55% when these videos replaced dense PDFs and slide decks.
  • L&D teams reported a 40% reduction in time spent explaining technical concepts, thanks to the visual aids.
  • The videos were archived and re-used during RIL’s internal innovation weeks and strategy town halls.

These animated modules are now part of RIL’s core learning repository, reinforcing the organization’s innovation-first learning approach.

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