Supporting Innovation Learning at Reliance Through Advanced 3D Animation Modules
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The Premise
Reliance Industries Limited (RIL), India’s largest private sector enterprise, annually curates SPECTRUM—a forward-looking learning and development initiative spotlighting next-gen innovations in sustainability, manufacturing, and process design. For the 2021 edition, RIL entrusted CORE-EHS to conceptualize and produce four technically rich 3D+Vector animation films, designed to enhance knowledge transfer and self-learning in scientific and industrial domains.
Reflected RIL’s intent to digitize complex subjects into bite-sized, high-fidelity explainer videos.
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The Challenges
The project came with high expectations and technical intricacy:
- Subject matter revolved around emerging process technologies, including CO₂ capture and catalytic recycling, which required precise scientific visualization.
- Target audience: a mix of R&D staff, L&D stakeholders, and innovation champions—not general workers—necessitating a higher cognitive depth and visual clarity.
- Videos had to remain under 4 minutes each, with each minute packed with clarity, making content compression without knowledge loss a core challenge.
- Each animation had to mirror actual Reliance infrastructure and process designs, requiring iterative validation.
The stakes were high: these videos would form part of a company-wide innovation knowledge archive.
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The Solution
CORE-EHS developed four bespoke 3D+vector animated videos, each lasting 3–4 minutes, supported by voiceover, scriptwriting, technical validation, and creative direction.
Topics Covered:
- MCC Technology – Modular, centralized chemical controls for energy efficiency.
- Circular Economy – Converting waste plastic into stable oil via sustainable catalytic technology.
- CO₂ Capture Process – Industrial gas recovery and carbon capture.
- Metal Extraction – Recovery of metals from gasification cinder and spent catalyst.
Execution Highlights:
- Full storyboard development in alignment with RIL’s content inputs and engineering references.
- Delivery of self-learning modules fully compatible with LMS systems, aiding in internal knowledge tracking.
- Project completed within the stipulated 60-day window despite subject complexity and mid-project enhancements.
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Resulting Benefits
The learning impact and business value were clear from internal feedback and post-release metrics:
- Average content comprehension improved by 68%, as indicated by RIL’s internal assessment forms.
- 90% of viewers rated the animations as ‘highly effective’, citing clarity, pace, and visual appeal.
- Training module completion rates increased by 55% when these videos replaced dense PDFs and slide decks.
- L&D teams reported a 40% reduction in time spent explaining technical concepts, thanks to the visual aids.
- The videos were archived and re-used during RIL’s internal innovation weeks and strategy town halls.
These animated modules are now part of RIL’s core learning repository, reinforcing the organization’s innovation-first learning approach.
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